Framing makes tourists more environmentally conservative

Molly Chien-Jung Huang, Yin-Hui Cheng, Shih-Chieh Chuang and Kuo-shuan Kuo

Annals of Tourism Research, 2016, vol. 61, issue C, 242-244

Abstract: •Pro-environmental behaviour can be encouraged through framing.•Framing and environmental identity threat moderate tourist’s behavioural intention.•Behavioural difference due to environmental concern can be mitigated by framing.•This mitigation could be broken by environmental identity threat.

Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:eee:anture:v:61:y:2016:i:c:p:242-244

DOI: 10.1016/j.annals.2016.09.004

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