The “Pink Night” festival revisited: Meta-events and the role of destination partnerships in staging event tourism

Marcello M. Mariani and Luisa Giorgio

Annals of Tourism Research, 2017, vol. 62, issue C, 89-109

Abstract: This paper adopts a managerial perspective to revisit an original case study of the “Pink Night” festival presented by Giovanardi et al. (2014) in an earlier issue of this journal. Our in-depth qualitative study contributes to the event tourism planning and management literature in three ways. First, we shed light on how and why competing Destination Management Organisations (DMOs) cooperate to plan, develop and manage event tourism. Second, we introduce and describe the brand new concept of the meta-event, which is the main theoretical contribution of this work. Third, we elucidate the role of meta-events as brand architecture tools to rebrand and reposition wide tourism areas. We illustrate the theoretical and managerial implications of the meta-event concept for event tourism studies and destination managers.

Keywords: “Pink Night” festival; Meta-event; Event tourism; Destination Management Organisations; Destination partnerships; Event portfolio (search for similar items in EconPapers)
Date: 2017
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Citations: View citations in EconPapers (5)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:anture:v:62:y:2017:i:c:p:89-109

DOI: 10.1016/j.annals.2016.11.003

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