A structural approach to social representations of destination collaboration in Idre, Sweden

Ioanna Farsari

Annals of Tourism Research, 2018, vol. 71, issue C, 1-12

Abstract: Collaboration is a social activity shaped by interactions. Taking a structural approach in social representations theory, the present research used a cognitive mapping method to analyse and compare the mental models of actors regarding collaborations in Idre, Sweden. Tourism actors share a core system in their representations which develops around packaging and selling of the tourism product to an international market, indicative of a hegemonic representation. Issues of quality, shared responsibility, trust, inclusivity and power were also revealed and should be taken into account in planning tourism and collaborations in the area. Findings indicate that actors hold multiple representations of collaboration, which reflects the social complexity apparent in the tourism destination, and the evolutionary character of social representations.

Keywords: Structural approach; Social representations; Collaboration; Sweden; Cognitive mapping (search for similar items in EconPapers)
Date: 2018
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Citations: View citations in EconPapers (2)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:anture:v:71:y:2018:i:c:p:1-12

DOI: 10.1016/j.annals.2018.02.006

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