Modeling reference experience in destination choice
Lorenzo Masiero and
Richard T.R. Qiu
Annals of Tourism Research, 2018, vol. 72, issue C, 58-74
The complexity underlying the destination decision-making of tourists has prompted abundant research from various academic disciplines. This paper proposes the integration of the leisure tourists’ past reference experience into a model for long-haul destination choice. By analyzing the preference of tourists regarding various attributes of a tourist destination, this study consolidates the concept of reference-dependent behavior in the context of tourist destination choice and introduces the concept of reference-level bias. The research findings provide theoretical and managerial implications.
Keywords: Destination choice; Discrete choice model; Reference-dependent behavior; Reference-level bias; Long-haul leisure travel (search for similar items in EconPapers)
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Persistent link: https://EconPapers.repec.org/RePEc:eee:anture:v:72:y:2018:i:c:p:58-74
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