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Modeling reference experience in destination choice

Lorenzo Masiero and Richard T.R. Qiu

Annals of Tourism Research, 2018, vol. 72, issue C, 58-74

Abstract: The complexity underlying the destination decision-making of tourists has prompted abundant research from various academic disciplines. This paper proposes the integration of the leisure tourists’ past reference experience into a model for long-haul destination choice. By analyzing the preference of tourists regarding various attributes of a tourist destination, this study consolidates the concept of reference-dependent behavior in the context of tourist destination choice and introduces the concept of reference-level bias. The research findings provide theoretical and managerial implications.

Keywords: Destination choice; Discrete choice model; Reference-dependent behavior; Reference-level bias; Long-haul leisure travel (search for similar items in EconPapers)
Date: 2018
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DOI: 10.1016/j.annals.2018.06.004

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