 Always best or good enough? The effect of ‘mind-set’ on preference consistency over time in tourist decision makingQiuyun Li, Li, Chunxiao (Spring), Scott McCabe and Hong Xu Annals of Tourism Research, 2019, vol. 75, issue C, 186-201 Abstract: Where a lengthy period is available for the choice of tourist destination, people’s tendency to change their minds can be pronounced. This makes the investigation of preference (in)consistency of great interest. Here, we integrate construal level theory (CLT) with mind-set theory, for the first time, to explore the moderating effect of an internal factor (i.e. mind-set) on preference shifts from desirable to feasible attributes over time. The results of four choice experiments suggest that, compared with people with a satisficing mind-set, people with a maximizing mind-set are reluctant to sacrifice desirability for feasibility, which counters the inclination to alter preferences as the decision time approaches. Furthermore, we found that different preference patterns between maximizers and satisficers are not connected to desirability but result from maximizers’ consistency in placing less importance on feasibility. Implications for future studies and destination marketers are outlined. Keywords: Destination choice; Temporal distance; Construal level theory; Satisfying and maximizing mind-set (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:eee:anture:v:75:y:2019:i:c:p:186-201 DOI: 10.1016/j.annals.2019.01.003 Access Statistics for this article Annals of Tourism Research is currently edited by John Tribe More articles in Annals of Tourism Research from Elsevier |
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