RevPAR vs. GOPPAR: Property- and firm-level analysis

Seoki Lee, Bing Pan and Sungbeen Park

Annals of Tourism Research, 2019, vol. 76, issue C, 180-190

Abstract: Revenue per Available Room (RevPAR) has been widely used as the standard performance measure for the hotel industry. However, hoteliers have also recognized limitations of RevPAR and developed other alternative performance measures. Gross Operating Profit per Available Room (GOPPAR) has become popular as an important alternative performance measure because it resolves limitations of RevPAR. Nevertheless, practical implications of the comparative validity and usefulness between the two measures have not been fully and empirically investigated in the past literature. Therefore, the current study seeks to fill that gap by comparing RevPAR and GOPPAR at the property- and firm-level. This study found that RevPAR is, in general, a more useful measure than GOPPAR at the firm-level and mixed results at the property-level.

Keywords: RevPAR; GOPPAR; Hotel performance measure (search for similar items in EconPapers)
Date: 2019
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (4)

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S0160738319300556
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:anture:v:76:y:2019:i:c:p:180-190

DOI: 10.1016/j.annals.2019.04.006

Access Statistics for this article

Annals of Tourism Research is currently edited by John Tribe

More articles in Annals of Tourism Research from Elsevier
Bibliographic data for series maintained by Catherine Liu ().