Transformative tourism organizations and glocalization

Joelle Soulard, Nancy Gard McGehee and Marc Stern

Annals of Tourism Research, 2019, vol. 76, issue C, 91-104

Abstract: This paper investigates how self-described transformative tourism practitioners engage with tourists and local stakeholders to provide what they perceive as a transformative experience for tourists via the use of glocalization strategies. Transformative tourism practitioners are constantly in search of nimble and sophisticated processes that acknowledge the viewpoints of both travelers and the local communities. They do this through glocalization strategies, which focus on designing experiences that celebrate the local cultural context while also taking the travelers' worldviews into consideration. An analysis of 37 in-depth interviews and organizational documentation reveals 16 glocalization strategies used to achieve three objectives: establish legitimacy in the local community, break down cultural barriers in the organization, and stage transformative encounters.

Keywords: Transformative tourism; Glocalization framework; Designing experiences; Practitioners; Life changing; Community development (search for similar items in EconPapers)
Date: 2019
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Citations: View citations in EconPapers (14)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:anture:v:76:y:2019:i:c:p:91-104

DOI: 10.1016/j.annals.2019.03.007

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