Forget the failure and fight for the future

Meini Han, Zili Zhang, Rob Law and Xianwei Liu

Annals of Tourism Research, 2020, vol. 82, issue C

Abstract: •Users reduce their future effort after failures.•The forgetting effect mitigates the influence of failure on user future effort.•Managerial implications for online incentive design are offered.

Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:eee:anture:v:82:y:2020:i:c:s0160738319301501

DOI: 10.1016/j.annals.2019.102793

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