The halo effect: A longitudinal approach

Juan Luis Nicolau, Juan Pedro Mellinas and Eva Martín-Fuentes

Annals of Tourism Research, 2020, vol. 83, issue C

Abstract: The halo effect is a cognitive bias whereby people form an opinion about a characteristic of an attribute of a product based on their predisposition (positive or negative) toward another attribute. No formal testing of this effect is available in the hospitality and tourism literature. Thus, this study fills this gap by analyzing a sample of 21,338 hotels. Results indicate that: i) the halo effect is supported (the “other” attributes explain nearly 50% of the focal attribute “location”); ii) asymmetric effects exist because negative variations have a stronger influence than positive variations (the halo effect actually becomes a crown of thorns); and iii) varying effects exist over the range of the dependent variable.

Keywords: Review; Rating; Halo effect; Hotel; Quantile regression (search for similar items in EconPapers)
Date: 2020
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Citations: View citations in EconPapers (7)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:anture:v:83:y:2020:i:c:s0160738320300827

DOI: 10.1016/j.annals.2020.102938

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