The snowball effect in online travel platforms: How does peer influence affect review posting decisions?

Sai Liang, Chunxiao Li, Xiaoxia Zhang and Hui Li

Annals of Tourism Research, 2020, vol. 85, issue C

Abstract: •There is a snowball effect in online travel platforms.•High-quality review accumulation of a hotel leads to more such reviews.•Negative reviews can motivate subsequent users to post high-quality reviews.•Users tend to follow reputational reviewers to contribute high-quality comments.

Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:eee:anture:v:85:y:2020:i:c:s0160738320300207

DOI: 10.1016/j.annals.2020.102876

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