Feeling dark, seeing dark: Mind–body in dark tourism

Jiaojiao Sun and Xingyang Lv

Annals of Tourism Research, 2021, vol. 86, issue C

Abstract: Embodiment is a key under-researched component of dark tourism experiences. Qualitative and experimental methods were applied in four studies to reveal the bidirectional body–mind synchronization in dark tourism experiences. Taking the Chernobyl zone as a case, we first prove the mind-to-body pathway in which the dark experience exerts a measurable effect on the participants' sensory expression in photographs and sketches. We then discover the body-to-mind pathway in which the expressions of darkness can be decoded by others. Furthermore, this study illustrates how the different dark levels of the product photos on a website affect the potential tourists' feelings. This study expands the understanding of embodiment theory in dark tourism with implications for product design and marketing.

Keywords: Dark tourism; Dark experience; Embodiment; Vision, Chernobyl (search for similar items in EconPapers)
Date: 2021
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Citations: View citations in EconPapers (2)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:anture:v:86:y:2021:i:c:s0160738320302310

DOI: 10.1016/j.annals.2020.103087

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