 Destination image analytics for tourism design: An approach through Airbnb reviewsLidija Lalicic, Estela Marine-Roig, Berta Ferrer-Rosell and Eva Martin-Fuentes Annals of Tourism Research, 2021, vol. 86, issue C Abstract: This study embraces destination image analytics, design thinking and peer-to-peer accommodation services. The paper aims to support marketers in rethinking the way they design destination experiences and marketing strategies by synergising with contemporary trends in the peer-to-peer accommodation sector and help integrate them into destination marketing systems. Thus, a holistic process is developed to reveal how destination image is constructed that applies compositional data analysis on almost one million Airbnb reviews from four Spanish urban destinations on a temporal basis (two consecutive periods). The designative aspect of image distinguishes the destinations, and temporal image trends are observed. These insights allow marketers to re-formulate and design marketing and experience strategies that align with the needs and experiences of contemporary tourists. Keywords: Online travel reviews; Peer-to-peer accommodation; Destination image analytics; Compositional data analysis; Tourist experience design; Airbnb (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:eee:anture:v:86:y:2021:i:c:s0160738320302449 DOI: 10.1016/j.annals.2020.103100 Access Statistics for this article Annals of Tourism Research is currently edited by John Tribe More articles in Annals of Tourism Research from Elsevier |
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