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Knowledge co-creation: The role of tourism consultants

Lisa Ruhanen, Nozomi Saito and Megan Axelsen

Annals of Tourism Research, 2021, vol. 87, issue C

Abstract: Within the field of development aid, there is evidence of a shift in the knowledge exchange process where consultants are transitioning from unidirectional knowledge transfer approaches to more interactive methods based on co-creation. However, there is limited discussion in the tourism literature about the nature of this shift and how it is impacting on tourism for development in practice. This paper reports on a qualitative study with 17 tourism consultants that sought to understand their roles and approaches towards the creation, development and exchange of knowledge with communities in developing countries. It was found that most consultants still adopt the role of expert disseminator of knowledge; evidence of co-creation approaches in consultancy practices was far less common.

Keywords: Tourism consultant; Knowledge co-creation; Tourism for development; Developing countries (search for similar items in EconPapers)
Date: 2021
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Citations: View citations in EconPapers (4)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:anture:v:87:y:2021:i:c:s0160738321000104

DOI: 10.1016/j.annals.2021.103148

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