Hotels' COVID-19 innovation and performance

Abhinav Sharma, Hakseung Shin, María Jesús Santa-María and Juan Luis Nicolau

Annals of Tourism Research, 2021, vol. 88, issue C

Abstract: To navigate the unchartered terrain that has resulted from the pandemic, there is a palpable need for hotels to re-assess current business practices, and quickly devise new and innovative strategies that safeguard the health and safety of guests as well as employees and, consequently, restore consumer confidence. The objective of this article is to assess the utility of these new innovations by looking at shareholders' perceptions. The empirical application shows that the innovations implemented are seen as effective, although differential effects exist among innovation types. The results could help hotels sustain and expand the innovative responses that work (among which product innovations stand out), and discontinue those that are less effective.

Keywords: COVID-19; Hotel; Innovation; Event study; Market value (search for similar items in EconPapers)
Date: 2021
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Citations: View citations in EconPapers (15)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:anture:v:88:y:2021:i:c:s0160738321000426

DOI: 10.1016/j.annals.2021.103180

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