Rural tourism preferences in Spain: Best-worst choices

Wookhyun An and Silverio Alarcón

Annals of Tourism Research, 2021, vol. 89, issue C

Abstract: Understanding the effects of choice attributes on rural tourism has been important in order to find the way to offer services and products that can appeal to customers. The goal of this investigation in rural tourism is the exploration of tourist preferences and the examination of the individual determinants of these preferences. To achieve this goal, the survey was conducted on 452 tourists who live in either Madrid or Barcelona and best-worst discrete choice experiments were also applied. The results revealed that tourists choose the rural tourism that is expected to have the highest utility after comprehensive consideration of various attributes. Relatively important attributes for preferences were staff hospitality, outdoor activities, additional facilities, and location.

Keywords: Rural tourism; Best-worst discrete choice experiments; Multinomial logit; Mixed logit; Rank ordered logit; Sequential best-worst multinomial logit (search for similar items in EconPapers)
Date: 2021
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Citations: View citations in EconPapers (5)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:anture:v:89:y:2021:i:c:s0160738321000827

DOI: 10.1016/j.annals.2021.103210

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