 Media discourses about a superspreader destination: How mismanagement of Covid-19 triggers debates about sustainability and geopoliticsMarius Mayer, Bernhard Fabian Bichler, Birgit Pikkemaat and Mike Peters Annals of Tourism Research, 2021, vol. 91, issue C Abstract: Winter sport destinations received increased attention from worldwide media due to their Covid-19 superspreader status. Using a critical media discourse analysis (N = 1036) for the case of Ischgl, Austria this paper 1) identifies crisis-specific media discourse patterns, 2) analyzes the embedding of discourses in prevailing public debates and 3) discusses the responsibility of media coverage. Our findings reveal scapegoating patterns reinforced by destination image but later replaced by fundamental discussions about the sustainability of Alpine winter sports. As the crisis lasted longer, Ischgl became a meta-symbol for failures in dealing with Covid-19, with media coverage increasingly detached from the local situation, initiating a geopolitical blame game and highlighting media's responsibility for post-crisis tourism. Keywords: Coronavirus-Covid-19; Responsibility; Sustainability; Winter sports; Destination management; Scapegoat (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:eee:anture:v:91:y:2021:i:c:s0160738321001560 DOI: 10.1016/j.annals.2021.103278 Access Statistics for this article Annals of Tourism Research is currently edited by John Tribe More articles in Annals of Tourism Research from Elsevier |
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