Effects of spatial distance on consumers' review effort

Ziqiong Zhang, Shuchen Qiao, Ying Chen and Zili Zhang

Annals of Tourism Research, 2022, vol. 94, issue C

Abstract: Spatial distance is crucial for understanding consumers' decisions and behavior. However, research has not addressed how the spatial distance between consumers and hotels influences online review generation. Based on online hotel review data from TripAdvisor, this study illustrates a positive relationship between spatial distance and consumers' review effort, while the marginal effect of spatial distance on review effort declines. Moreover, temporal distance and cultural distance negatively affect review effort and mitigate the effect of spatial distance. Specifically, distant consumers tend to exhibit less effort when writing reviews after a longer post-consumption interval and when having a greater cultural distance. Theoretical and practical implications are provided.

Keywords: Spatial distance; Review effort; Temporal distance; Cultural distance; Online consumer review (search for similar items in EconPapers)
Date: 2022
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S0160738322000573
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:anture:v:94:y:2022:i:c:s0160738322000573

DOI: 10.1016/j.annals.2022.103406

Access Statistics for this article

Annals of Tourism Research is currently edited by John Tribe

More articles in Annals of Tourism Research from Elsevier
Bibliographic data for series maintained by Catherine Liu ().