Moderation effect on mobile microfinance services in Kenya:An extended UTAUT model

Mohammed Hersi Warsame and Edward Mugambi Ireri

Journal of Behavioral and Experimental Finance, 2018, vol. 18, issue C, 67-75

Abstract: The study aims to investigate the impact of M-Shwari financial services on small scale traders in Kenya. A number of hypotheses were developed and tested to find out the role of various moderators; such as age, gender, religious beliefs, trust and social influences on the behavioural intention of these traders. The study has investigated the interaction among various moderators that affect the behavioural intention of this target group.

Keywords: Behavioural intention; Loan services; Microfinance; Moderation; Mobile banking; M-shwari; Use behaviour; UTAUT (search for similar items in EconPapers)
Date: 2018
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Citations: View citations in EconPapers (14)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:beexfi:v:18:y:2018:i:c:p:67-75

DOI: 10.1016/j.jbef.2018.01.008

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