 Using comics to improve financial behaviourClaire Harcourt-Cooke, Gideon Els and Eugene van Rensburg Journal of Behavioral and Experimental Finance, 2022, vol. 33, issue C Abstract: Key terms to complex financial products are generally poorly understood and this can lead to financial distress for consumers that can impact their long-term financial well-being. Comics represent a viable solution to simplifying the way in which these products are presented, thus improving the comprehension of these terms. This study serves as a proof of concept for the use of comics in the financial services industry within the context of a funeral policy. A mixed-method experimental approach was used to show that comics help with perception and usability of a complex text policy document, thereby leading to increased uptake of the insurance product. As such, policymakers and stakeholders should consider comics as a promising alternative for the presentation of the terms of their products. Keywords: Quantitative Methods; Constant Relative Risk Aversion; Insurance; Behavioural economics; Behavioural finance; Comic visualisation; Experimental economics; Financial literacy; Visualisation (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:eee:beexfi:v:33:y:2022:i:c:s2214635021001581 DOI: 10.1016/j.jbef.2021.100614 Access Statistics for this article Journal of Behavioral and Experimental Finance is currently edited by Michael Dowling and Jürgen Huber More articles in Journal of Behavioral and Experimental Finance from Elsevier |
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