Designing the social software

Sten Jönsson

CRITICAL PERSPECTIVES ON ACCOUNTING, 2011, vol. 22, issue 2, 172-182

Abstract: In this article the organizing of discourse in management teams is illustrated by a close examination of a video recorded discussion of a strategic initiative inside an industrial network in crisis. The deliberation/decision treated here controlled significant parts of the successful action toward a major customer over the next 5 years. The purpose is to convey a sense of the complexity of the situation and how members collectively work out a project narrative that will guide action over the next few years. The extreme uncertainty of the situation requires members to construct a project narrative that will mobilize (action) bias and overcome hesitation. The situation is pre-rational in the sense that it is not calculable. Instead it is assumed that a more general conception of “virtuous action” is at play. Virtue ethics is referred to and some methodological aspects are discussed in conclusion.

Keywords: Strategic action; Direct observation; Narratives; Virtue ethics; Social software (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:eee:crpeac:v:22:y:2011:i:2:p:172-182

DOI: 10.1016/j.cpa.2010.06.017

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