Group identity and extremism: The reflective experiences of youths regarding persuasive communication

Norhafezah Yusof, Amrita Kaur, Syarizan Dalib, Romlah Ramli and Rosna Awang-Hashim

Children and Youth Services Review, 2021, vol. 120, issue C

Abstract: This paper explores the viewpoints of selected youths who participated in a laboratory setting study on persuasive elements in extremist messages found on social media. Following a laboratory intervention using a video clip and a PowerPoint presentation, structured interviews were conducted to investigate the meaning of commitment towards group identity that is bound by specific values. Findings suggest that youths are committed to values that are against extremism, and that dissonance occurs in regards to commitment towards values and group identity when the youths face difficult options. The study offers a critical perspective of the relationship between group identity and personal values in the context of extremist messages.

Keywords: Identity; Persuasion; Message; Social media; In-group (search for similar items in EconPapers)
Date: 2021
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Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:cysrev:v:120:y:2021:i:c:s0190740920321666

DOI: 10.1016/j.childyouth.2020.105743

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