Texts don’t nudge: An adaptive trial to prevent the spread of COVID-19 in India

Girija Bahety, Sebastian Bauhoff, Dev Patel and James Potter

Journal of Development Economics, 2021, vol. 153, issue C

Abstract: We conduct an adaptive randomized controlled trial to evaluate the impact of a SMS-based information campaign on the adoption of social distancing and handwashing in rural Bihar, India, six months into the COVID-19 pandemic. We test 10 arms that vary in delivery timing and message framing, changing content to highlight gains or losses for either one’s own family or community. We identify the optimal treatment separately for each targeted behavior by adaptively allocating shares across arms over 10 experimental rounds using exploration sampling. Based on phone surveys with nearly 4,000 households and using several elicitation methods, we do not find evidence of impact on knowledge or adoption of preventive health behavior, and our confidence intervals cannot rule out positive effects as large as 5.5 percentage points, or 16%. Our results suggest that SMS-based information campaigns may have limited efficacy after the initial phase of a pandemic.

Keywords: Information and communication; Health behaviors; Adaptive trial; COVID-19; SMS; India (search for similar items in EconPapers)
JEL-codes: D8 D83 D91 I1 I12 I15 O1 (search for similar items in EconPapers)
Date: 2021
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (9)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:deveco:v:153:y:2021:i:c:s0304387821001140

DOI: 10.1016/j.jdeveco.2021.102747

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