Optimal pricing and advertising policies for a one-time entertainment event

Steffen Jørgensen and Georges Zaccour

Journal of Economic Dynamics and Control, 2019, vol. 100, issue C, 395-416

Abstract: We consider the problem of pricing and advertising a one-time entertainment event. Three pricing policies are characterized and contrasted, namely, dynamic price (DP), constant price (CP) and two-market price (TMP). In this last scenario, the selling season is composed of a regular price period and a last-minute price period, with the switching date between the two markets being determined endogenously.

Keywords: Entertainment; Advertising; Pricing; Capacity planning; Optimal control problems (search for similar items in EconPapers)
JEL-codes: C61 D92 M37 (search for similar items in EconPapers)
Date: 2019
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Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:dyncon:v:100:y:2019:i:c:p:395-416

DOI: 10.1016/j.jedc.2019.01.007

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