Economics and Diversity of Broadcasting Programmes

A. Brown
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A. Brown: Griffith University, Nathan, QLD

Economic Analysis and Policy, 1988, vol. 18, issue 1, 43-52

Abstract: Since the early 1950s a number of economists, working separately, have developed a ‘theory of programme choice’ in the form of a series of ‘programming models’ whereby, under various assumptions regarding audience preferences, programme costs and so on, the behaviour of commercial radio and television stations in hypothetical broadcasting markets is simulated, and patterns of programming are predicted. The theory of programme choice thus attempts to appraise the extent of attainment, by audiences, of their programming preferences under a system of advertiser-supported broadcasting. Other economists have criticised the theory of programme choice, however, and have arrived at policy implications partly consistent but partly in conflict with those of the programming models.

Date: 1988
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