Who benefits from behavioural economics?

Lisbet Berg

Economic Analysis and Policy, 2014, vol. 44, issue 2, 221-232

Abstract: Interpreted by a sociologist, this paper intends to sketch and discuss the main ideas behind behavioural economics, asking who will ultimately benefit from this field of knowledge; the consumers through authoritiesù implementation of supportive measures; or marketing people taking advantage of this knowledge? While sociologists try to understand how individual choices are affected, restricted or determined by structures, traditions and norms; behavioural economists point to cognitive mechanisms within individuals to explain non-rational choices. This article claims that behavioural economics would improve by incorporating sociological knowledge and approaches.

Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:eee:ecanpo:v:44:y:2014:i:2:p:221-232

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