Measuring e-commerce adoption behaviour among gen-Z in Jakarta, Indonesia

Diyan Lestari

Economic Analysis and Policy, 2019, vol. 64, issue C, 103-115

Abstract: The behavioural sciences and individual psychology suggest that many factors should be examined to determine e-commerce adoption. Understanding the individual motives of e-commerce adoption is very important for creating better technologies. Countries with a rapid pace of technological advancement will reap economic benefits in the long run. This study aims to analyse the e-commerce adoption behaviour of gen-Z using 1047 valid data observations. The Smart Partial Least Square (Smart PLS) analysis reveals a strong relationship among self-efficacy, perceived usefulness, attitude, intention, and e-commerce adoption. This study provides important findings with implications for both practical strategies and theoretical research.

Keywords: Personal innovativeness; Self-efficacy; Perceived usefulness; Perceived risk; Attitude; Intention; E-commerce adoption (search for similar items in EconPapers)
JEL-codes: D83 J11 M31 M38 O14 (search for similar items in EconPapers)
Date: 2019
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (10)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:ecanpo:v:64:y:2019:i:c:p:103-115

DOI: 10.1016/j.eap.2019.08.004

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