Visualisations in Choice Experiments: Comparing 3D Film-sequences and Still-images to Analyse Housing Development Alternatives

Wolfgang Rid, Wolfgang Haider, Andrea Ryffel and Ben Beardmore

Ecological Economics, 2018, vol. 146, issue C, 203-217

Abstract: Participatory planning approaches are said to improve agreement on sustainable housing development objectives among stakeholders. The choice experiment method (CE) offers much potential for an in-depth and rigorous participatory planning approach, e.g. having individuals choose their most preferred option from a range of (planning) alternatives. Here we tested for differences in preferences for housing development alternatives resulting from the different forms of presentation of identical choice set information (treatments) – in particular, digitally generated film sequences presented to respondents as compared with the presentation in the format of a series of still images, as an internet survey among German home buyers. The findings suggest that a more sophisticated form of choice set presentation, 3D film sequences, was outperformed by a more basic form of visualisation technique, the choice set information presented as 3D still-images. Also, we tested for the effect of the degree of ‘expertise’ of respondents and found that a more sophisticated form of choice set presentation (3D film sequences) led to a better comprehension of the choice set task only among ‘expert respondents’, i.e. respondents who in the past had made a housing investment decision or were presently making an actual house buying decision.

Keywords: Discrete choice experiment; Attribute visualisation; Random parameter logit model; Sustainable housing development (search for similar items in EconPapers)
Date: 2018
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (16)

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S0921800916308746
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:ecolec:v:146:y:2018:i:c:p:203-217

DOI: 10.1016/j.ecolecon.2017.10.019

Access Statistics for this article

Ecological Economics is currently edited by C. J. Cleveland

More articles in Ecological Economics from Elsevier
Bibliographic data for series maintained by Catherine Liu ().