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Consumer inequality aversion and risk preferences in community supported agriculture

Kévin Bernard, Aurélie Bonein () and Douadia Bougherara

Ecological Economics, 2020, vol. 175, issue C

Abstract: In community-supported agriculture (CSA), consumers face a tradeoff between (i.) the desire to support a CSA farmer and obtain environmentally-friendly goods and (ii.) the risk associated with a long-term commitment. We elicit inequality aversion and risk preferences of a sample of 162 French CSA consumers using incentivized field experiments. We find that CSA consumers are concerned about payoff inequalities. While we obtain evidence of advantageous inequality aversion toward CSA farmers, we also find disadvantageous inequality seeking. We find that CSA consumers are risk averse and loss averse and distort probabilities. We also observe that inequality and risk preferences in the loss domain might complement each other to strengthen consumers' support for CSA farmers.

Keywords: Inequality aversion preferences; Risk aversion; Field experiment; Community-supported agriculture (search for similar items in EconPapers)
JEL-codes: C93 D63 D81 Q18 (search for similar items in EconPapers)
Date: 2020
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DOI: 10.1016/j.ecolecon.2020.106684

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