Buzzword or breakthrough beyond growth? The mainstreaming of the Wellbeing Economy

Anders Hayden

Ecological Economics, 2025, vol. 227, issue C

Abstract: A wellbeing economy (WE) has been promoted by many advocates of a post-growth economy. Drawing on the growing WE literature, including detailed case studies of Wellbeing Economy Governments (WEGo), the article asks: does growing support for a WE represent a breakthrough for post-growth economic ideas? Or has mainstreaming the WE concept emptied it of radical post-growth content? The WE experience is interpreted in light of an earlier debate in the international development community over the mainstreaming of radical concepts that were purged of transformative meanings – becoming buzzwords that did not fundamentally alter existing practices. Wellbeing and the WE similarly risk becoming buzzwords: feel-good ideas that are hard to oppose, but which users can fill with their own meanings and political agendas. The WE's post-growth roots are contrasted with the pro-growth meanings given to it by organizations including the OECD and WEGo nations. The WE has nevertheless shown some promise in enabling limited steps in a post-growth direction in WEGo nations (within a broader context of continued pursuit of growth). The article presents – and invites debate on – some possible responses to resist dilution of the WE concept and advance a transformative post-growth vision.

Keywords: Wellbeing economy; Post-growth economy; Beyond GDP; Sustainable growth; Degrowth; Growth dependency (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:eee:ecolec:v:227:y:2025:i:c:s0921800924002726

DOI: 10.1016/j.ecolecon.2024.108375

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