Can improving climate change perception lead to more environmentally friendly choices? Evidence from an immersive virtual environment experiment

Tommaso Luzzati, Stefano Baraldi, Sara Ermini, Claudia Faita, Valeria Faralla, Pietro Guarnieri, Luca Lusuardi, Vincenzo Santalucia, Sara Scipioni, Matteo Sirizzotti and Alessandro Innocenti

Ecological Economics, 2025, vol. 229, issue C

Abstract: Rational decision theory assumes that individuals have perfect knowledge of the consequences of their choices and actions. However, this assumption often fails to align with reality, particularly in the context of environmental degradation, where the impacts of actions can be distant in both time and space. Will an enhanced perception of those impacts encourage pro-environmental choices?

Keywords: Pro-environmental choices; PEBs; Energy consumption reduction; Virtual reality environment (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:eee:ecolec:v:229:y:2025:i:c:s0921800924003720

DOI: 10.1016/j.ecolecon.2024.108475

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