Dynamic hypothetical bias in discrete choice experiments: Evidence from measuring the impact of corporate social responsibility on consumers demand

Jorge Araña () and Carmelo J. León

Ecological Economics, 2013, vol. 87, issue C, 53-61

Abstract: This paper is aimed at studying the dynamics of consumers' preferences for corporate social responsibility. The data come from both a Discrete Choice Experiment (DCE) and a field experiment conducted in a real market setting. The results show that in a static setting (first month) predictions of a standard DCE study and real market shares are statistically similar for the various profiles of corporate social responsibility. However, as time evolves real market shares present some dynamic patterns that are not mirrored by the standard DCE predictions. The overall conclusion is that differences between real market behavior and DCE data can be attributed to the lack of learning experience — or adaptation — in DCE surveys rather than to the hypothetical nature of the experiments.

Keywords: Hypothetical bias; Non-market valuation; Choice experiments; Corporate social responsibility (search for similar items in EconPapers)
Date: 2013
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (4)

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S0921800912004880
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:ecolec:v:87:y:2013:i:c:p:53-61

DOI: 10.1016/j.ecolecon.2012.12.005

Access Statistics for this article

Ecological Economics is currently edited by C. J. Cleveland

More articles in Ecological Economics from Elsevier
Bibliographic data for series maintained by Catherine Liu ().