Advertising as a signaling device: Simulated maximum likelihood estimation of a multiple random effects count data model

Jörgen Hellström and Niklas Rudholm

Economics Letters, 2008, vol. 101, issue 3, 227-229

Abstract: The paper empirically studies whether pharmaceutical firms use advertising as a signal for high quality drugs. A multiple random effects count data hurdle model is specified and a simulated maximum likelihood estimation approach is developed and utilized in the empirical analysis.

Keywords: Signaling; Advertising; Multiple; random; effects; Simulated; maximum; likelihood; Count; data (search for similar items in EconPapers)
Date: 2008
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Persistent link: https://EconPapers.repec.org/RePEc:eee:ecolet:v:101:y:2008:i:3:p:227-229

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