Retailer price distributions and promotional activities

Adam D. Rennhoff and Konstantinos Serfes ()

Economics Letters, 2009, vol. 103, issue 2, 91-95

Abstract: An interesting feature of the data is that the price distribution in the absence of promotional activities first order stochastically dominates that under display or feature advertising. The theoretical model we introduce can yield an equilibrium that is consistent with the above observations.

Keywords: Feature; advertising; In-store; display; Mixed; strategies; Pricing (search for similar items in EconPapers)
Date: 2009
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Persistent link: https://EconPapers.repec.org/RePEc:eee:ecolet:v:103:y:2009:i:2:p:91-95

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