Niche market or mass market?

Maxim Ivanov

Economics Letters, 2009, vol. 105, issue 3, 217-220

Abstract: The definition of a niche or a mass market is based on the ranking of two variables: the monopoly price and the product mean value. We characterize properties of the demand function that determine this ranking without calculation of the variables.

Keywords: Markets; Monopoly; Price (search for similar items in EconPapers)
Date: 2009
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Citations: View citations in EconPapers (6)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:ecolet:v:105:y:2009:i:3:p:217-220

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