U.S. consumer demand for prize-linked savings: New evidence on a new product

Peter Tufano, Jan-Emmanuel De Neve and Nick Maynard

Economics Letters, 2011, vol. 111, issue 2, 116-118

Abstract: We report on the potential American demand for prize-linked savings, a savings account that also awards prizes. Our survey data suggests significant interest among individuals with little actual savings, without regular saving habits, who play lotteries extensively, and are optimistic.

Keywords: Consumer; finance; Prize-linked; savings; Behavioral; finance (search for similar items in EconPapers)
Date: 2011
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Citations: View citations in EconPapers (11)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:ecolet:v:111:y:2011:i:2:p:116-118

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