Advertising as a predictor of investment

Kari S. Fridriksson and Gylfi Zoega

Economics Letters, 2012, vol. 116, issue 1, 60-66

Abstract: The collapse of Iceland’s financial system in October 2008 is used as a natural experiment to test whether advertising decisions have a forward-looking component. The results show that changes in the volume of advertisements precede changes in investment.

Keywords: Advertising; Customer markets; Investment; Financial crises (search for similar items in EconPapers)
JEL-codes: E22 E32 (search for similar items in EconPapers)
Date: 2012
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Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:ecolet:v:116:y:2012:i:1:p:60-66

DOI: 10.1016/j.econlet.2011.12.079

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