Countercyclical pricing: A consumer heterogeneity explanation

Ali Umut Guler, Kanishka Misra and Naufel Vilcassim

Economics Letters, 2014, vol. 122, issue 2, 343-347

Abstract: We show that a seasonal good could be priced countercyclically due to the heterogeneous seasonal shifts in consumer valuations. We provide empirical support for our explanation based on two product categories (canned soup and tuna) studied in the literature.

Keywords: Seasonality; Countercyclical pricing; Retail; Consumer heterogeneity (search for similar items in EconPapers)
JEL-codes: D10 E32 L80 (search for similar items in EconPapers)
Date: 2014
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Citations: View citations in EconPapers (7)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:ecolet:v:122:y:2014:i:2:p:343-347

DOI: 10.1016/j.econlet.2013.12.025

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