Betting lines and college football television ratings

Steven Salaga and Scott Tainsky

Economics Letters, 2015, vol. 132, issue C, 112-116

Abstract: Speculation has long proposed that interest in live sports programming has been fueled by the gambling market. We separate interest in outcome uncertainty from interest in the betting market and uncover that consumers are sensitive to contest outcomes relative to both the sides and totals markets.

Keywords: Nielsen ratings; Television viewership; Betting lines; Outcome uncertainty (search for similar items in EconPapers)
JEL-codes: L82 L83 (search for similar items in EconPapers)
Date: 2015
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Citations: View citations in EconPapers (7)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:ecolet:v:132:y:2015:i:c:p:112-116

DOI: 10.1016/j.econlet.2015.04.032

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