Product line strategy within a vertically differentiated duopoly

Ryoma Kitamura () and Tetsuya Shinkai ()

Economics Letters, 2015, vol. 137, issue C, 114-117

Abstract: We consider a duopoly model in which firms with different costs supply two vertically differentiated products in the same market. We characterize graphically firms’ product line strategies through the quality superiority and the relative cost efficiency ratios.

Keywords: Multi-product firm; Duopoly; Cannibalization; Vertical product differentiation (search for similar items in EconPapers)
JEL-codes: D21 D43 L13 L15 (search for similar items in EconPapers)
Date: 2015
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Citations: View citations in EconPapers (2)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:ecolet:v:137:y:2015:i:c:p:114-117

DOI: 10.1016/j.econlet.2015.09.036

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