Privacy tradeoffs in smartphone applications

Scott Savage () and Donald Waldman ()

Economics Letters, 2015, vol. 137, issue C, 171-175

Abstract: We use choice experiments to examine privacy tradeoffs in smartphone applications (“apps”). Results show that the representative consumer is willing to make a one-time payment for each app of about $2.28 to conceal their browser history, $4.05 to conceal their contacts, $1.19 to conceal their location, $1.75 to conceal their phone’s identification number, and $3.58 to conceal their texts. These valuations vary for different segments of society.

Keywords: Choice experiments; Consumer demand; Privacy; Smartphone apps (search for similar items in EconPapers)
JEL-codes: C81 D80 L13 L86 (search for similar items in EconPapers)
Date: 2015
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Citations: View citations in EconPapers (9)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:ecolet:v:137:y:2015:i:c:p:171-175

DOI: 10.1016/j.econlet.2015.10.016

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