“I” make you risk-averse: The effect of first-person pronoun use in a lottery choice experiment

Tai-Sen He

Economics Letters, 2017, vol. 153, issue C, 39-42

Abstract: Does repeated exposure to the first-person pronoun “I” influence people’s attitudes toward risk? In a lottery-choice experiment, I directly manipulate the use of the pronoun “I” in two treatment conditions: “I,” in which the pronoun is included, and “No I,” in which it is omitted. I find that subjects in the “I” treatment condition appear to be more risk-averse than those in the “No I” treatment, suggesting a simple and cheap but effective way for policymakers and practitioners to mount interventions.

Keywords: Risk preferences; Attitudes toward risk; Risk aversion; First-person pronoun; Laboratory experiment (search for similar items in EconPapers)
JEL-codes: C91 D81 (search for similar items in EconPapers)
Date: 2017
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (3)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:ecolet:v:153:y:2017:i:c:p:39-42

DOI: 10.1016/j.econlet.2017.01.014

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