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Exploring the behavioral and welfare implications of social-comparison messages in residential water and electricity

Michael H. Taylor, Kimberly Rollins () and Corey Lott

Economics Letters, 2018, vol. 168, issue C, 65-69

Abstract: Our model shows that how consumers adjust their water or electricity use in response to social-comparison messages (SCM), and the welfare impacts of SCM, depend on the behavioral mechanism driving conservation and whether consumers’ water/energy use is at satiation.

Keywords: Water conservation; Energy conservation; Social norms; Field experiments; Satiation (search for similar items in EconPapers)
JEL-codes: D11 H23 Q25 Q41 (search for similar items in EconPapers)
Date: 2018
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DOI: 10.1016/j.econlet.2018.04.001

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