Exploring the behavioral and welfare implications of social-comparison messages in residential water and electricity
Michael H. Taylor,
Kimberly Rollins () and
Economics Letters, 2018, vol. 168, issue C, 65-69
Our model shows that how consumers adjust their water or electricity use in response to social-comparison messages (SCM), and the welfare impacts of SCM, depend on the behavioral mechanism driving conservation and whether consumers’ water/energy use is at satiation.
Keywords: Water conservation; Energy conservation; Social norms; Field experiments; Satiation (search for similar items in EconPapers)
JEL-codes: D11 H23 Q25 Q41 (search for similar items in EconPapers)
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Persistent link: https://EconPapers.repec.org/RePEc:eee:ecolet:v:168:y:2018:i:c:p:65-69
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