Recapture ratios in merger analysis

Serge Moresi and Hans Zenger

Economics Letters, 2018, vol. 170, issue C, 136-138

Abstract: Most quantitative tools for assessing competitive effects of mergers rely heavily on recapture ratios (also known as aggregate diversion ratios). Recapture ratios measure the proportion of customers switching away from a product that is captured by other products within the market rather than outside the market. We propose a simple approach for approximating recapture ratios which can be usefully applied in merger and competition cases.

Keywords: Diversion ratios; Competitive effects of mergers (search for similar items in EconPapers)
JEL-codes: L4 (search for similar items in EconPapers)
Date: 2018
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Citations: View citations in EconPapers (4)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:ecolet:v:170:y:2018:i:c:p:136-138

DOI: 10.1016/j.econlet.2018.06.014

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