Economics at your fingertips  

It’s too annoying: Who drops out of educational text messaging programs and why

Hans Fricke, Demetra Kalogrides and Susanna Loeb

Economics Letters, 2018, vol. 173, issue C, 39-43

Abstract: Text-message programs are increasingly popular as low-cost interventions aimed at improving a variety of health and education outcomes. This study analyzes participant opt out decisions from a set of text messaging programs aimed at fostering parent–child interactions and improving school readiness. Exploiting random assignment of parents of young children to programs and rich data on text messages and recipients, we examine how program design and text and recipient characteristics predict program opt out. The results provide evidence that the text messaging programs reach the parents of traditionally less-resourced children and show that program design affects parent opt out. Programs that provide context and encouragement along with activities reduce opt out compared to programs that send activities alone. A high quantity of texts and more complex texts lead recipients to opt out at greater rates.

Keywords: Education; Experiments; Study attrition (search for similar items in EconPapers)
JEL-codes: I (search for similar items in EconPapers)
Date: 2018
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1) Track citations by RSS feed

Downloads: (external link)
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link:

Access Statistics for this article

Economics Letters is currently edited by Economics Letters Editorial Office

More articles in Economics Letters from Elsevier
Bibliographic data for series maintained by Dana Niculescu ().

Page updated 2019-10-23
Handle: RePEc:eee:ecolet:v:173:y:2018:i:c:p:39-43