Correcting for bias using multidimensional measures of Socially Desirable Response

Stefan Meyer and Paulo Santos

Economics Letters, 2020, vol. 196, issue C

Abstract: We use multidimensional measures of socially desirable response (SDR) to reduce the bias introduced by respondents’ need for approval from interviewer (Impression Management — IM) or to perceive oneself favorably (Self-Deceptive Enhancement — SDE). Using data from a field experiment, we show that (1) SDE explains misreporting of compliance status, (2) controlling for SDE effectively eliminates the bias resulting from using wrongly reported compliance and (3) controlling for IM does not correct for the bias introduced by SDR.

Keywords: Socially Desirable Response; Impression management; Self-deceptive enhancement; Field experiment; Compliance (search for similar items in EconPapers)
JEL-codes: C81 C93 (search for similar items in EconPapers)
Date: 2020
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:ecolet:v:196:y:2020:i:c:s0165176520303463

DOI: 10.1016/j.econlet.2020.109574

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