Competition for networked agents in the lottery Blotto game
Qian Jiao and
Jin Xu
Economics Letters, 2020, vol. 197, issue C
Abstract:
This paper examines a duopoly setting in which two firms target their marketing budgets to agents embedded in a social network. Depicting the competition between two firms as a lottery Blotto game, we characterize the equilibrium marketing strategies and study how the network externality affects firms’ marketing decision. Examples of networks are further provided to illustrate how the marketing strategies depend on the agents’ network structures and the strength of network effect.
Keywords: Competition; Lottery Blotto game; Marketing; Social network; Network externality (search for similar items in EconPapers)
JEL-codes: C72 D43 L14 (search for similar items in EconPapers)
Date: 2020
References: View references in EconPapers View complete reference list from CitEc
Citations:
Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S0165176520304043
Full text for ScienceDirect subscribers only
Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
HTML/Text
Persistent link: https://EconPapers.repec.org/RePEc:eee:ecolet:v:197:y:2020:i:c:s0165176520304043
DOI: 10.1016/j.econlet.2020.109644
Access Statistics for this article
Economics Letters is currently edited by Economics Letters Editorial Office
More articles in Economics Letters from Elsevier
Bibliographic data for series maintained by Catherine Liu ().