A field experiment on attracting crowdfunders

Lars Hornuf and Christoph Siemroth

Economics Letters, 2023, vol. 222, issue C

Abstract: In a field experiment, we tracked whether crowdfunders clicked on a newsletter link to a new project and whether they invested. In terms of clicks, we find that crowdfunders overall respond most to an environmental framing, while older crowdfunders respond more to a financial framing than younger ones, and men respond less to a financial framing than women. There were no significant differences in terms of investments.

Keywords: Debt crowdfunding; ESG; Green investments; Investor preferences; Sustainable investments (search for similar items in EconPapers)
JEL-codes: C93 D14 D9 G32 (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:eee:ecolet:v:222:y:2023:i:c:s0165176522004025

DOI: 10.1016/j.econlet.2022.110928

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