I’m feeling lucky: How randomly drawn suggested donations affect donation choice

Jing Li

Economics Letters, 2023, vol. 223, issue C

Abstract: Online donation requests in China often feature a random-draw button that reveals suggested donations when used. We conduct a lab experiment to evaluate how this novel fundraising technique affects donation rate and size. We find that the impact of the button is nuanced and depends on the reference amount already displayed on the donation request. When the reference amount is low, the presence of the button increases the donation amount. When the reference amount is high, the presence of the button reduces the donation rate.

Keywords: Donation; Fundraising design; Suggestions; Laboratory experiment (search for similar items in EconPapers)
JEL-codes: C91 D64 D80 L31 (search for similar items in EconPapers)
Date: 2023
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S0165176522004451
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:ecolet:v:223:y:2023:i:c:s0165176522004451

DOI: 10.1016/j.econlet.2022.110971

Access Statistics for this article

Economics Letters is currently edited by Economics Letters Editorial Office

More articles in Economics Letters from Elsevier
Bibliographic data for series maintained by Catherine Liu ().