Consumer sentiment: The influence of social media

Zhengfa Zhang, Kevin Keasey, Costas Lambrinoudakis and Danilo V. Mascia

Economics Letters, 2024, vol. 237, issue C

Abstract: Since the late 1940s consumer sentiment has been used by policy makers, companies and investors as an indicator of economic mood. However, the rapid growth and spread of social media has changed the landscape of the consumer. By using a unique hand-collected dataset of more than 11 million influencers’ posts, we test whether consumer sentiment is related to social media influencer sentiment. We find consumer sentiment, after testing for endogeneity concerns, is robustly related to different categories of influencer sentiment across different groupings of individuals.

Keywords: Consumer sentiment; Social media; Influencers (search for similar items in EconPapers)
JEL-codes: D1 D12 (search for similar items in EconPapers)
Date: 2024
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S0165176524001216
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:ecolet:v:237:y:2024:i:c:s0165176524001216

DOI: 10.1016/j.econlet.2024.111638

Access Statistics for this article

Economics Letters is currently edited by Economics Letters Editorial Office

More articles in Economics Letters from Elsevier
Bibliographic data for series maintained by Catherine Liu ().