The emotional complexity of corporate communication: An emerging market case study

Yudhvir Seetharam and Kingstone Nyakurukwa

Economics Letters, 2024, vol. 244, issue C

Abstract: This study examines Renergen Ltd's Chief Executive Officer's defence of using paid analysts. By analysing sentiment from the CEO's interview, using Facial Expression Recognition (FER) and Dynamic Exploratory Graph Analysis (DynEGA), we explore the emotional tones of sadness, fear, regret, excitement, happiness and optimism. The findings suggest that the CEO's communication was strategically crafted to address investor concerns and promote a positive outlook, highlighting the use of impression management to influence retail investors and navigate the controversy surrounding the company.

Keywords: Impression management; Investor sentiment; Behavioural finance; Social finance; South Africa (search for similar items in EconPapers)
JEL-codes: G40 G41 (search for similar items in EconPapers)
Date: 2024
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S0165176524004385
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:ecolet:v:244:y:2024:i:c:s0165176524004385

DOI: 10.1016/j.econlet.2024.111954

Access Statistics for this article

Economics Letters is currently edited by Economics Letters Editorial Office

More articles in Economics Letters from Elsevier
Bibliographic data for series maintained by Catherine Liu ().